Swing-voting young families - the National Party's made a play for your vote by promising childcare will get more affordable if it's elected.
If your family earns below $180,000 a year, it says it will cut the cost of childcare by up to a quarter.
And how does it intend to fund this policy? Leader Christopher Luxon says Labour has created a "gravy train" for consultants - and warns under National "this gravy train will stop at the station".
Christopher Luxon has finally been able to give his State of the Nation address.
"I have to say the state of the nation right now doesn't make for great reading," he told the crowd on Sunday.
He said families are doing it tough with rising rents, mortgage rates, grocery bills and childcare expenses - and he's angling to whip up wider support by cutting the cost of childcare.
"It is not right that you have to choose between your childcare or your house," he said.
Dubbed FamilyBoost, National's policy would see low and middle-income earners get a quarter of their childcare cost back in a rebate. That's on top of current subsidies and the 20 free hours for kids over three years old.
"Everything else remains - it's an 'and', not an 'or'," he explained.
But it is means-tested, so the more you earn the less you get. For instance, families paying the average cost of childcare - almost $300 a week - and earning up to $140,000 a year would get $75 a week back. A household earning $160,000 would get a $37.50 rebate. And households that earn more than $180,000 a year earn too much so wouldn't be eligible for any rebate at all.
"We go to work just to pay for childcare sometimes so that would be really good," one person told Newshub after hearing of the policy.
"At the moment with childcare there's no point going to work because it costs so much," another said.
National says their childcare cashbacks would cost $249 million a year, which would come from cutting down on the Government's $1.7 billion consultant spend by $400 million.
If elected to power, National would direct public agencies "to end the culture of relying on contractors at a premium to do the regular job of a public servant".
"Labour has created a gravy train for consultants through its obsession with working groups, wasteful spending and expensive public sector restructures that are a boon for partners at the big consultancy firms, but are not delivering better results for Kiwis," Luxon said.
"Under National, this gravy train will stop at the station."
When asked whether he would sack a quarter of Labour's consultants, he replied: "I feel very good about that."
Luxon, the smiling assassin - with his sight trained on consultants' contracts.
