ANALYSIS: Chris Hipkins' campaign would be easier for him if his own Labour team weren't firing out falsehoods and fibs for him to set straight.
This is not difficult and it shouldn't need to be an order from the leader to tell the truth.
The Disinformation Project even put out a statement on Thursday saying our politicians have a responsibility to help counter false information, not contribute it.
Chris Hipkins' energy felt a little low on Thursday - maybe it was because he had to get up so early to get to Hamilton.
But we're on day four of a six-week campaign. He needs to crank up a gear if he wants to stay in this race.
Jenna Lynch is Newshub's Political Editor.