New Zealand has spoken - and it wants tax cuts.
The latest Newshub-Reid Research poll found a majority of voters are keen on an income tax cut.
National's proposing income tax cuts paid for by cuts to Government spending as well as new taxes on online gambling and overseas buyers.
It's been called irresponsible by Labour and some economists. They say it'll add fuel to the inflation fire.
So Newshub asked Kiwis, is now the right time for income tax cuts?
The results show 51 percent said yes, while just 36.1 percent said no.
National's main pitch in this election is a clear winner with voters and it's preferred to Labour's policy of removing GST from fresh and frozen fruit and vegetables.
The Newshub-Reid Research poll asked which team's tax policy voters prefer - 43 percent want a tax cut, compared to 37.3 percent that like the idea of cheaper fruit and vegetables. Just less than 16 percent said neither were good, while the rest didn't know.
Labour and National have been out campaigning for just over a week now and voters have seen the former lurch away from the politics of kindness, taking aim at the latter and trying their hand at attacks.
So the Newsub-Reid Research poll asked voters whether they thought each of the leaders were running a positive or a negative election campaign.
It found 43 percent of people thought Labour leader Hipkins was running a positive campaign but more people, 47.9 percent, thought National's Luxon was.
When it came to who was running a negative campaign, 36.6 percent felt Hipkins was and 33.7 percent said Luxon.
Hipkins was in Dunedin on Wednesday, bringing donuts to students.
Sugary sweet and totally irresistible, especially to the food lovin' Labour leader.
"You guys should do like a compilation of Chippy eats things," Hipkins said.
It's not difficult - muffins, a big brekky, ice-cream, and a pie. Hipkins has had a lot to bite on.
And while that's not an exhaustive list, there is a conspicuous absence - fruit and veges - weird given his GST pledge.
The students he visited have taken to growing their own as the cost-of-living crisis chews through their minimal budgets.
It means they're quite into Hipkins' GST policy.
"I don't notice the tax but paying for the fruit and veges, it's just like, 'I am not going to buy veges,'" said one student.
Another said: "I think it is definitely important to have that push of putting healthy food, making it more accessible and cheaper than junk food," said another.
A third questioned whether they'd notice a tax cut.
But one was swayed by National's plan: "The tax cut sounds pretty good to me."
Hipkins said he didn't believe New Zealanders vote on single issues.
"I think they will look at the balance of what political parties are offering."
But Hipkins knows the tax cuts are a winner on face value. He wants voters to dig a little deeper.
"The National Party should release their secret costings," he said. "They should show New Zealanders how they are actually going to pay for the commitments they are making."
Aside from how to pay for it, the big unanswered question is, will tax cuts make the cost-of-living crisis worse?
Hipkins reckons National will cause "huge damage" to the economy "if they start hosing money into the economy with no idea of how they are going to pay for that".
Luxon said the tax cuts won't be inflationary.
"We are funding it from cutting wasteful Government spending… a lot of New Zealanders are going to be putting those tax relief benefits they are going to get straight into their mortgages."
Luxon can't explain how else funnelling billions of extra cash into the economy - funded partly through new money from new taxes - will not fuel the inflation crisis.
Immediate relief perhaps, but at what cost?
