World Rugby has vowed the tournament World Cup in New Zealand will be the catalyst for change in equality for the women's game.
That's been reinforced, as favourites England revealed players will bag a NZ$30,000 bonus for reaching the final.
Meanwhile, Wales have been clocking up the hours, preparing to face the hosts this weekend.
"You don't get the opportunity to face the haka very often, so just embrace it and make the most of the opportunity," said Welsh first-five Elinor Snowsill.
After beating Scotland, a second win would all but secure their place in the knockout stages, but unlike their English counterparts, they don't have any financial incentives to get there.
The 'Red Roses' - the world's No.1 team - have a bonus structure in place, meaning players will pocket NZ$30,000 if they qualify for the final.
"These types of leaps that the Red Roses are making I'm sure will help other female teams in the future as well, because if one team does it, other teams will look and see what other teams are doing," saod Wales captain Siwan Lillicrap.
But what's the deal for the Black Ferns? What financial incentives, if any, do they have?
NZ Rugby has confirmed to Newshub it doesn't specifically provide bonuses, but its investment in annual salaries is now nearly $2 million, with a significant increase in tournament fees since the 2017 World Cup.
ON average, contracted players' base salaries are about $95,000, nearly double that of England's.
Women's rugby is clearly growing in the stands, on the field and in players' pockets.
Catch the Rugby World Cup live on Spark Sport or free-to-air on Three, or join us at 3:15pm Sunday for live updates of the Black Ferns v Wales clash
