While the New Zealand dairy industry is always looking for innovative new products, a 'NZ Onion Dip Ice Cream' by Countdown was always going to be a tough sell.
Countdown hailed the new product as "finally an ice cream flavour that Kiwis will love."
However a check of the date, confirmed that the unlikely taste combination was indeed an April Fools' joke.
The supermarket chain said flavour experts succeeded where others have failed, developing a product that combined two Kiwi favourites in one sensationally delicious combination.
"The new flavour is a delicious mix of creamy vanilla ice cream, reduced cream and caramelised onion chunks. It's made right here in New Zealand, using dairy products and onions produced and grown by Kiwi farmers," it said.
Countdown's General Manager of Merchandise, Scott Davidson said the team had been working on perfecting the new product for some time.
"Not only is the ice cream delicious, it's also versatile: have it in a cone or serve it with a veggie platter," he said.
Tom Watts, who took part in Countdown's focus group, said he was more than pleasantly surprised by the somewhat unusual combination.
"I was pretty concerned when I first heard what we were tasting but I was surprised by how the smooth vanilla ice cream and a hint of caramelised onion combined to create something quite delicious."
Newshub.
