Farmers planning for spring are being encouraged to lock in an early order of maize as part of their preparation.
Pioneer Brand Products regional manager, Craig Maxwell told Rural Exchange the company's early ordering programme had been running for around five years, and was about to kick off again.
Maxwell said while it meant the product would be ready to go when needed, it also helped farmers in their planning for the next season.
Watch the video to see the interview with Craig Maxwell.
This article was created for Pioneer Seeds
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.