To make it on to the pages of Vogue, you usually have to be obscenely famous or obscenely thin.
So what if you are more than 100 years old, hard as leather and from Petone?
Usually, if your hat appears in an edition of Vogue, it is a wonderful thing.
But for one man, it was a surprise and not wonderful at all.
This story is about high fashion, high stakes and the high cost of making misprints.
Watch the video for the full Story report.