Unconscious bias is a strange thing -- it's an inclination towards or against a particular type of person or group.
We all have them and sometimes we don't even know it.
They are based on real-life experiences but does that mean they are right?
Although they may be something people are unaware of, an increasing number of Kiwi companies are seeing the value in making people aware of them.
It's becoming a big interest for big business.
Watch the video for the full Story report.