You won't look at tickling the same way after you see David Farrier's new documentary Tickled.
The former TV3 reporter made the film with his friend Dylan Reeve and shines a brave light into the dark corners of the internet.
It's been described as dark, sinister, bizarre and entertaining and it has had critics raving.
The documentary also has the backing of British actor and comedian Stephen Fry.
It opens in New Zealand cinemas today and Story spoke to Fry and Farrier about the life-changing project.
Watch the video for the full Story report.
