If you've heard the term 'fake news', you've probably associated it solely with the President of the United States.
And while you may think you're above believing it, that's not necessarily the reality.
Artificial intelligence is largely responsible for creating and spreading various different rhetorics in our digital lives.
And in these difficult times, it only adds to the social and political tension and divide.
Sean Gourley is a physicist and entrepreneur and spoke to The AM Show.
Watch the video.