While Ashburton was once willing to do 'whatever it takes,' to draw tourists to the town, the Council have decided to throw in the towel.
All eight members of the Ashburton District Council have backed a move to formalise a possible change of the slogan.
Ashburton: Whatever it Takes has occasionally been the subject of ridicule, appearing on a handful of lists of one of the worst town slogans in the country and while it doesn't make this one, there are certainly a few New Zealand towns that do.
Do town slogans matter?
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