Thirteen years after his All Blacks career ended, Jonah Lomu remained as famous as ever.
While opponents feared him, fans loved him and so did the sponsors. From video games to burgers, boots to beer, Lomu was a global star.
When Playstation pixelated the big man, his game became the country's top seller and still now in Europe there are video games that bear his name. Still scoring virtual tries.
The big screen also beckoned No.11 alongside 007 in the 1999 Bond film The World Is Not Enough.
He'd already made his presence felt in Hollywood, becoming friends with the late Robin Williams.
Now Lomu has also left us, leaving the game without its greatest name.
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