Silencing the passionate Latin crowd at the Estadio Jose Amalifitani is a prime motivator for All Blacks captain Sam Whitelock.
The Buenos Aires venue plays host on Sunday morning (NZ time) as Argentina welcome New Zealand on the penultimate weekend of the Rugby Championship.
Although the All Blacks have never lost in the Argentina capital, they have had a couple of lucky escapes, most notably 2006 (25-19) and 2001 (24-20).
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Whitelock says the parochial support that will be on display at the ground will mirror an Argentinian football international.
The 29-year-old said silencing those fans will be critical in limiting the momentum of the Pumas.
"It's an awesome place to play," Whitelock told Newshub.
"It's pretty cool to see how passionate all the spectators and fans are.
"It's an exciting thing for us to experience, but what we are trying to do is keep their fans quiet and give our fans something to be loud and boisterous about."
Whitelock steps into the captaincy role with Kieran Read given the week off to prepare for the Springboks at Loftus Versfeld in Pretoria next weekend in what could prove to be the decider for tournament honours.
As the winning skipper of the 2018 Super Rugby champion Crusaders side, Whitelock is no stranger to leadership.
However, the 103-test veteran has plenty of backup if things go as pear-shaped as they did in Wellington a fortnight ago.
New Zealand were upset 36-34 by South Africa, throwing away an opportunity in the dying stages to attempt a match-winning drop goal in favour of a five-pointer.
Whitelock admits he will fall back on the support of a very experienced leadership group if he needs to.
"I'm very lucky in that aspect," Whitelock says.
"There are a lot of guys out there that are either leaders at Super Rugby or provincial level back in New Zealand.
"They all have a great understanding of the game and what we as a team are trying to achieve. Those are the guys I can lean towards and go to for advice both in-game and throughout the week.
"The leadership group as a whole has been real tight this week."
The Pumas often provide a tough test when it comes to the set-piece and Whitelock expects more of the same on Sunday.
"We saw in Nelson how they cut us up by playing to their strengths," Whitelock says.
"They produced good set piece and then opened us up off the back of that. If we can put pressure on them there then hopefully we can nullify their game.
"They have had a couple of great wins so far and they are definitely getting better with time and we need to out there and play very well, otherwise the game won't go the way we want it to."
Newshub.
