Don't expect any added pressure on the All Blacks to avenge their only loss of the season this weekend, because the world champions live in a cauldron of pressure every test match.
That's the view of coach Steve Hansen, who claims the expectations of the New Zealand public and media creates its own firestorm every time the side hits the paddock.
The All Blacks slipped up against South Africa a fortnight ago in Wellington, losing a hard fought contest 36-34. It's business as usual for the return match at Pretoria on Sunday (NZT) as far as Hansen is concerned.
Speaking to South African media on arrival, Hansen says the expectation of the team and the country is that the All Blacks win every test.
"The All Blacks live in a constant place of pressure to win," Hansen says.
"It's not about anything other than having to win. The expectations are that we win every test match and if we do win them, we have to win them well.
"Nothing will change for us. We have to prepare well and make sure that we hit the track with a frame of mind that allows us to present ourselves the best we can."
The 59-year-old joked with local media they had done a complete 180 in less than three-weeks, after dismissing the Springboks as a genuine threat to the All Black's Rugby Championship dominance.
After a loss in Australia last month, South Africa has beaten New Zealand and Australia back-to-back. They have the passionate rugby-loving fans of South Africa and a ruthless media demanding another All Black scalp in Pretoria.
Hansen feels Rassie Erasmus' side would always be a force in 2018, mocking suggestions the competition has lost its edge given his side's dominance since the 2015 World Cup.
"It's interesting that a few weeks ago you guys were writing the Boks off and now you are starting to write us off which is quite good," Hansen quirks.
"I always thought it would be competitive. People get carried away because we win all the time and claim it's not competitive.
"I can assure you that our guys definitely think it is a competitive and it's fine margins you are dealing in sometimes and fortunately we have been on the good side of those on a few occasions."
With the World Cup less than 12 months away, Hansen was asked if he is using Sunday's clash as a measuring stick of where the All Blacks are at, ahead of the defence of their crown.
With South Africa being New Zealand's opening opponents in pool play, local media suggested Sunday's match has extra meaning.
Hansen scoffed at that notion, pointing to the storied history between the All Blacks and the Springboks.
"It's important anytime to not lose two in a row, but it really has nothing to do with the World Cup," Hansen says.
"It's about tradition and the rivalry we have with the Springboks and it's one I really enjoy and I'm sure they do to.
"They are one-nil up this year so it's important we put in a performance we can be proud of in this time."
Newshub can confirm that captain Kieran Read and Damian McKenzie have joined their teammates in Pretoria, while backup forward Vaea Fifita will stay with the side as injury cover.
Newshub.
