New Zealand Rugby chief executive Steve Tew will stand down from the role at the end of this year.
His departure will end a 25-year career in rugby administration, including the last 12 years as NZR boss.
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Tew says the time is right for someone else to take the reins.
"After much reflection, I've decided that this is the best time for me to make way for someone else to lead New Zealand Rugby into the future and a new phase for our national game," he says.
"There are new and exciting changes coming as a result of the upcoming, new international calendar and a changing broadcast environment, as well as a new All Blacks head coach to be appointed, so it's the right time for me.
"I've not made this decision lightly. It's a job I love and I consider it an absolute privilege, but it is for those reasons that I believe the time is right to step down.
"But for now, this year's priorities will be the Rugby World Cup in Japan, confirmation of our competition structures, completion of the sale of our broadcast content and to ensure a smooth transition for my replacement.
"Then, it will be time to leave, and share some time and a Classic [beer] or two with my family and friends."
Tew was appointed CEO of New Zealand Rugby in 2008, having joined the organisation since 2001.
Prior to his stint with NZR, Tew was responsible for turning around the fortunes of Canterbury Rugby and the Crusaders, as CEO of both sporting organisations from 1996-2001.
All Blacks head coach Steve Hansen acknowledges the "fantastic contribution" Tew has made to New Zealand rugby.
"I don't think there has been a better sporting CEO in New Zealand sport, especially given the immense scrutiny and expectation he had in his role at New Zealand Rugby.
"On behalf of the All Blacks, I'd like to thank him for his unwavering support for the team and management. It's no coincidence that his time in the job has coincided with one of the most successful periods of All Blacks rugby.
"He'll be sadly missed by the entire team, who have always enjoyed his company, support and passion.
"Personally, I'd like to thank him for all the support and wisdom he has given me throughout a very long association.
"He gave me my first job as director of the Canterbury Rugby Academy and then various coaching roles following on from that.
"But he's been much more than just a great boss - he's been a very supportive friend and I'm immensely proud to call him a mate."
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