NZ Warriors chief executive Cameron George has delivered a rousing, expletive-laden speech to his players in an attempt to rally them for the 2020 NRL season.
Captured as part of the club's 'All In' web series, a fired-up George urged his embattled team to adopt an 'us v them' mentality against perceived disrespect directed at the perennial NRL strugglers.
"Everyone is against us, everyone," he said. "Everything comes back to us. Somewhere along the way, we will be in the trenches.
"Sometime, everyone will be out at the front gate throwing stones at us, but we're going to look after ourselves internally."
He pointed to the ridiculing of the Warriors' now infamous 'picnic blanket' jersey as an example and encouraged them to "prove people wrong".
"We even put a f***ing jumper up [online], and everyone in Australia and New Zealand made fun of us, and takes the piss out of us.
"Well, f*** it. Let's put that s*** aside, do it for our fans - they're the most important part of this - and let's do it for ourselves.
"Let's prove people wrong. Everyone has to put their hand up.
"I want to hear voices, people being loud, and if you're struggling with anything at all, say something and let's fix it.
"We have to be all in it and if there's even one fraction that breaks off, you can piss off."
The Warriors have made the NRL playoffs once in the past eight years and will kick off their 2020 campaign against the Newcastle Knights in March.
