Hailed as the greatest game of cricket ever played, for Kiwis, it was one of the most heartbreaking sporting moments in memory.
To make things worse, the Blackcaps didn't even really lose.
July 14, 2019, is a date that will be etched into cricketing history, after Eion Morgan's England side lifted the World Cup at Lord's, after an historic 'super over' thriller ended in a niggly boundary countback win over New Zealand.
The sides couldn't be separated over 102 overs - the first time in Cricket World Cup history the final had gone to the two-over tiebreak.
For moments of the epic clash, New Zealand appeared on track for a first World Cup win, but that wasn't to be, as foreshadowed by 'that' ricochet off Ben Stokes' bat with two balls remaining in the final over.
Twelve months on, the result is still a sore spot for Blackcaps involved, including vice-captain Tom Latham, who tells Newshub the result still haunts him.
"I don't think so," Latham, when asked if he'll ever get over the outcome.
"You have so many conversations about. It will be a game that will be talked about for many years to come.
"It was a great game to be involved in - all the twists and turns and amazing atmosphere - but the result was hard to take."
Latham's only solace is the resolve the team was able to showcase, not only in the final, but throughout the tournament when facing the odds.
"Looking back, it was about playing our brand of cricket and we did that throughout. That mindset was on the verge of winning the entire thing, but we just didn't quite get over the line and that's unfortunate.
"The thing I took out of it was how we came together and looked each other in the eye, and were proud of each other for the way we performed, even though we didn't get over the line."
Quick bowler Matt Henry admits he has never watched a highlights package or the super-over climax since that haunting loss.
The Cantabrian would rather focus on how he and his mates played a part in a monumental sporting occasion.
"It was a great time and a great match for New Zealand cricket to be a part of.
"It hurts a lot, not being able to cross the line and lift the trophy, but at the same time, you have to recognise how good a side England are and it was just their time to lift the trophy that day.
"It just wasn't meant to be our day, but as a Blackcap, it was certainly a time to be extremely proud of."
Criticism at the method of England's victory has prompted the ICC to adjust the World Cup rulebook and mandated a final cannot end in a tie.
Instead, they have scrapped countbacks, ruling super overs will continue until winners are found.
That's of no comfort to Kiwis still haunted by New Zealand not winning the World Cup final - despite not losing the match.