Love it or hate it, the controversial LIV series is changing the golfing landscape, with celebrations after a hole-in-one at Adelaide proving just that.
Chase Koepka teed up on the par-three 12th hole - known as the 'Watering Hole' - with party music playing and spectators packing into the stands.
His ace sent fans into pandemonium, with cups of beer covering the green and Koepka leaping around in wild celebration.
"I smelled like beer the whole entire rest of the day," Koepka, young brother of four-time Major winner Brooks Koepka, told Golf Digest. "It was wild... crazy experience.
"Obviously, to do it on a hole like that was super special."
Koepka finished the 54-hole tournament at minus-10 - the same score as Kiwi Danny Lee - nine shots behind American winner Talor Gooch.
Sponsored by Saudi Arabian business, the rebel tour has ruffled the feathers of golfing traditionalists on the PGA Tour, but has lured many of the world's top players with its big purses and reduced format.