Football World Cup: Six-metre 'Liberty Alex' promotes US coverage of NZ, Australia tournament

Fans wishing to snap a picture with US forward Alex Morgan will have a chance at the next best thing as a six-metre, 375kg statue of the soccer star hits the road before the Women's World Cup.

World Cup broadcaster Fox Sports conceived of the statue to promote its programming for the tournament, which kicks off on July 21 (NZ time) in Australia and New Zealand.

Known as 'Liberty Alex', the work is crafted from hard-coated and reinforced foam, with a 3-D printed resin head and trophy, and features Morgan draped in an American flag, posing like the iconic Statue of Liberty.

Fox Sports will oversee the statue's nationwide tour that includes stops at the Major League Baseball All-Star Game in Seattle and New York City.

Fox Sports marketing president Robert Gottlieb has told Reuters his team began planning the project months ago.

"It got bigger with each iteration," said Gottlieb. "Originally, it was like, 'Oh we'll make it 10-foot' and then it's like, 'You know, maybe it should be 15'.

"Then you kind of see 15 and, you know, let's make it 20... and, of course, the cost goes up with each iteration."

Alex Morgan with NZ fans
Alex Morgan with NZ fans. Photo credit: Photosport

Morgan, who will appear in her fourth World Cup, modeled the flag in an April photoshoot. A team of 3-D artists, sculptors, painters and visual effects make-up artists completed the work in roughly a month.

"Every time we made it bigger, the weight increased, the materials, the amount of workmen and also the shipping," said Gottlieb.

"We have to truck this all over the country now, so we had to make custom containers that fit this exact shape."

Reuters