As Super Rugby Pacific's playoffs begin this weekend, one of the Chiefs' longest-serving players knows it's now or never.
After already putting pen to paper to join French Top 14 outfit Stade Francais, halfback and co-captain Brad Weber's days with the Chiefs are numbered.
Weber, now 32, has been with the Chiefs since 2014 - missing both of their only title wins in 2012 and 2013 respectively.
And while the Chiefs have come close to silverware in Weber's time in Hamilton, ultimately, his trophy cabinet is empty in terms of Super Rugby.
On Saturday, Weber will take the field in the Chiefs' quarter-final against the Reds, with the wrong result bringing a curtain down on his time with the two-time champions.
But despite having known the end of his time in Hamilton is coming, the emotion at playing his final season with the Chiefs has been lodged in the back of his mind all year.
While Weber has been trying to lift a title every year he's been with the Chiefs, the reality of this season being his last chance has started to dawn.
"I've known for a while, I guess," Weber said. "I've been trying to win Super Rugby every year.
"I knew this day was going to have to come eventually. I'm just trying not to think of it.
"It'll be a bit of a sad day when it happens - hopefully it'll be in three weeks' time.
"It definitely puts the pressure on. I want to go out on a high, I want to win.
"I've been chasing it for 10 years and haven't gotten there. This is my last chance at it."
Fittingly, the Chiefs' first playoff opponent - the Reds - is the only team to have beaten them so far in 2023.
Even though it was a heavily rotated side, and playing in New Plymouth instead of Hamilton, a shock 25-22 loss showed the rest of the competition that the Chiefs are beatable.
But rather than make the week leading up to Saturday's afternoon kick-off about revenge, the Chiefs insist their quarter-final will be about proving their point.
"It definitely gives you that knot in your gut," said Weber. "The table doesn't really matter, does it?
"Any team - on their day - can beat you. They proved that last time.
"We've got a lot to prove."