NZ Breakers coach Mody Maor isn't one for sentiment, but admits last season's Australian NBL finals defeat has them more motivated than ever.
The Breakers were beaten by the Sydney Kings in the best-of-five series, with the reigning champions winning the decider 77-69.
While the 2023/2024 promises a fresh slate for all clubs vying for the title, last season's heartbreak is still fresh in the minds of Maor and his players.
When asked if there was extra motivation to go one better this time around, Maor reluctantly admitted that's very much the case.
"I wish the answer was no, but that's not true," he said. "There's a little bit of a chip on our shoulder.
"We spoke about it today - the last 10 percent of every journey is probably the toughest one, and we did almost, and almost doesn't cut it.
"So yeah, a little bit more."
That journey began on Thursday, at the club's launch of their new major sponsor and CEO, with a new-look team assembling for the first time in Auckland.
That includes new American import players Justinian Jessup, Zylan Cheatham, and Parker Jackson-Cartwright.
While Maor is excited by the roster, he knows the championship isn't won in August, with plenty of work to do still before their season-opening match on September 30.
"At this moment of time in the season, it's a little bit tricky," he said. "I don't think you'll find any coach that sits up at a press conference and doesn't really like the roster that he is.
"It's on paper. It's the equivalent of being written in the sand and the waves will come and wash it out.
"We believe in this group of people, but there is a lot of work to be done and honestly, today is when we start, so let's finish this, so I can get to work.
"We have incredible faith in all of them. First, as individuals, then as basketball players. I think they fit this place from a lot more than just one aspect.
"These are unique individuals who bring unique traits to how they play. They're infectious in the way they do things.
"I'm really excited to get to know them more and get to work together."
