New Zealand has shown it's about more than rugby, with legions of Kiwis packing into stadiums to attend this year's Women's Football World Cup.
As the final of three women's World Cups held in Aotearoa since the start of 2022, the biggest and best has been saved until last.
While the women's Cricket World Cup and Rugby World Cup - both last year - captured audiences at home and abroad, football has taken interest to another level.
Already tipped to be the biggest sporting event ever held on Kiwi soil, this year's World Cup has smashed expectations.
In fact, Tuesday's semi-final between Spain and Sweden is tipped to be the globally most-watched sporting event in New Zealand history.
And speaking to AM, CNN sports anchor Amanda Davies said this World Cup has laid a huge marker for football in New Zealand, and paved the way for a generation to come.
"As someone who's covered sport for 20 years, I've heard of Eden Park as a rugby venue," Davies said. "It's such an iconic rugby venue - from where I come from in London.
"It's a different fanbase for the football. There were families, people saying it was their third, fourth game at the World Cup, desperate to get tickets.
"I understand it's going to be a sellout later tonight. People really want to go, want to be part of it.
"They're saying 'we are a football nation', we want to see our women's football invested in, our daughters want to play this game.
"They've seen these new superstars, and this is a new option - and rightly, because it's a great sport.
"It's fantastic to see what we know a great sporting nation New Zealand is - and Australia - and really getting behind it."
After the previous Women's Football World Cup - held in France in 2019 - shattered records, it was widely expected 2023's edition would do the same.
Aided by the Women's European Championship in 2022, the women's game has only continued to grow.
According to Euromonitor - a UK-based data firm - viewing figures for this tournament will cross two billion.
For context, the men's Rugby World Cup in 2019 netted 851 million viewers.
Away from television, the tournament has also drawn in an average of 31,000 fans in attendance across both host nations.
New Zealand's record attendance for a football match has been broken more than once, with Eden Park sold out on five separate occasions - and expected to grow to six for the semi-final.
After Japan was eliminated last Friday, this year will see a new name on the trophy - regardless of which team wins.
All things considered, this year's tournament will go down as the greatest Women's Football World Cup in history, according to Davies, who has seen a marked uptake in interest.
"I remember in October, [there was] so much hope and expectation and anticipation and it being talked about as the best Women's World Cup in history," Davies said.
"We're coming to the end of what has been the most incredible Women's World Cup in history.
"That's not just platitudes, it really has been - in terms of the attendance, the excitement on the pitch, the number of people watching, the surprises."
On Tuesday, Spain and Sweden meet at Eden Park, while co-hosts Australia and England will clash on Wednesday in Sydney for a place in the final.
Join Newshub at 8pm Tuesday for live updates of the Spain v Sweden Football World Cup semi-final
