Don't dare try telling the All Blacks - or their fans apparently - Saturday's test against the Springboks at Twickenham is 'just a warm-up' for the Rugby World Cup.
New Zealand and South Africa square off in the latest instalment of their storied rugby rivalry at one of the world's most iconic venues, reportedly selling out the 82,000-capacity London stadium.
While the fixture may seem meaningless compared to what awaits both teams across the English Channel next month, it has incredibly outdrawn England's last World Cup hitout against Fiji at their own national stadium the next day, with only 40,000 tickets sold.
The indifference towards the home team is perhaps a reflection of their indifferent form, with one win from their last five games, and red cards to key players severely damaging their World Cup prospects.
"I suppose we won't know the crowd split until we turn up, but talking to a few of the boys, most have been able to hand off their tickets pretty willingly to friends and family living on this side of the world," admitted All Blacks captain Sam Cane.
"We know we've got support all over the world, not just New Zealand. It's going to be a special and unique occasion, and hopefully we have slightly more black jerseys in the crowd."
Last month, Kiwi fans possibly outnumbered, but certainly outsupported their team against the Wallabies at the iconic Melbourne Cricket Ground, with All Black chants drowning out the Aussies' 'Waltzing Matilda' attempts.
Regardless, Cane is taken aback by his team's support outweighing the English on their home turf.
"We were slightly surprised to we hear that a couple of days ago," he said. "Massive thanks to our fans, who are willing to fork out, and come and support us over here - it'll mean a lot.
"Maybe it's just a reflection of the fact there are a lot of Kiwis or supporters over here that don't often get a chance to watch us play, while the English supporters regularly get the opportunity to [watch their team]. I'm not sure."
All Blacks coach Ian Foster has named a near-full strength line-up for the game, insisting there has been no thought given to holding back, with the Springboks looming as possible quarter-final opponents at the World Cup.
"No thought or talk of holding anything back," said Cane. "If you go into games with that mentality, when the margins are so small - five percent can mean the difference between a win and a loss - there's no point.
"You have to go in all guns blazing and give it everything."
Join Newshub at 6:30am Saturday for live updates of the All Blacks v Springboks World Cup warm-up