Travellers can research and book trips with the app.
People can pay to get extra features.
Android users have had this for years, now iPhone users do too - to a point.
Its features are far more powerful than Clippy.
"Although we are 25 years into search, I dare say that our story has just begun."
It is a direct challenge to Google.
It comes as Apple faces scrutiny for the restrictions and fees it places on developers.
The new app is apparently needed because "other dating apps have gone woke".
The roll-out comes just weeks after Apple made big changes to its Maps app in NZ.