Dozens of albatrosses, fur seals, dolphins and penguins have been killed by trawling nets - and that's just from a fraction of boats.
"It's time for Kiwis to take a stand with us and call out Shane Jones on his fishy behaviour."
Video posted on social media showed a group fishing at Tawhiti Rahi, where fishing is banned.
The area has been protected for decades and is known as one of the world's best dive spots.
But the minister has "no interest" in making changes.
New data has found commercial fishing companies have been massively underreporting wildlife deaths.
Fisheries NZ says the incident is "disappointing" and it'll be interviewing the crew from two vessels.
The man had to be winched to safety from rocks on Auckland's Bethells Beach.
Two helicopters and a search and rescue team were involved in the operation.
