CEO Tim Cook said it is "the most advanced consumer electronics device ever created".
It's another setback for the company's much-hyped VR headset.
The Facebook founder has come out swinging at his new primary competitor.
The headset marks the first new product category for the company since the Apple Watch in 2015.
"What the f**k is that?"
The tech is impressive, the games shine, but there is one major stumbling block.
The headset is expected to launch with a pricetag of over NZ$5000.
So far, Meta has invested over $56 billion in developing Metaverse technology.
That is more than three times the price of the company's previous VR device.
