Broadband provider MyRepublic has announced its launching a new mobile phone service in Aotearoa.
The company says it hopes to "disrupt the competition" by offering Kiwis unlimited mobile phone data for the first time, with plans based on speed.
MyRepublic is joining a market dominated by Spark, Vodafone and 2Degrees, with the likes of Skinny also providing choice for those who want to avoid the big three brands.
The company said it will offer three plans - Rocket Lite, Rocket and Rocket Max - with the only difference being the speed of the plan. The faster customers want their connection to be, the more the plan will cost.
Plans will start from $60 per month, with introductory offers available, MyRepublic said.
Initially the mobile plans will be exclusively available to MyRepublic broadband customers but will roll out to everyone else in New Zealand next month.
"The future of mobile is clear: customers shouldn't have to worry about how much data they're using," said Matt Lindsay, country manager, MyRepublic.
"Instead, they should only think about how they use their mobile device and pay for the service that matches their needs. We're passionate about offering our customers a service that fits with how they live and work.
"For too long Kiwis have faced needlessly complicated mobile plans and prices."
MyRepublic will operate as an MVNO (Mobile Virtual Network Operator) on Vodafone's Smart Network, which means it will cover around 98.5 percent of Aotearoa's population.
Tony Baird, wholesale and infrastructure director, Vodafone said the company was proud to be MyRepublic's partner, "powering their offering with our MVNO solution and enabling a more connected, more awesome Aotearoa for years to come."
