Apple users should expect to see more adverts within the company's apps over the coming years, according to a new report.
Mark Gurman, who writes the Power On newsletter from Bloomberg, said he believed the iPhone maker would first add search adverts to Maps.
"It also will likely add them to digital storefronts like Apple Books and Apple Podcasts," he wrote. "And TV+ could generate more advertising with multiple tiers."
That might raise the ire of the likes of Facebook and those whose business relies on the platform after the US-based tech giant introduced changes last year to cut tracking.
Beginning with iOS 14.5, users were asked if they wanted to opt-out of being tracked across the web by apps, impacting Facebook's advertising revenue.
According to Gurman, the addition of ads to Apple Maps has "already been explored internally". Such a move would likely allow a business to purchase a rank at the top of the listings when users search for a keyword related to that business.
The analyst suggested that in both the Books and Podcast apps, publishers would be able to pay to place their products higher in results as well as in more general adverts within the app.
However, Gurman said it's unlikely Apple will ever go back to placing its ads within third-party apps, after failing with a similar move in 2010.
The move to push more adverts is part of Apple VP advertising platform Todd Teresi's goal to increase revenue from about US$4 billion per year to at least US$10 billion.
Meanwhile, with Apple's annual September event just around the corner, rumours about what to expect are gathering pace.
The new iPhone 14 range is likely to be the star, with four new models, including a top of the range iPhone 14 Pro Max. Both the Pro models that will be announced are likely to get new A16 chips, with the non-pro models retaining last year's A15 silicon.
Gurman has previously reported that there will be three new Apple Watch models this year, with the standard Series 8, an upgrade to the SE model and a more rugged version, designed for people serious about their sports, much like Samsung's new Watch5 Pro.
Another product making its debut could be the AirPods Pro 2, although they've been rumoured in the past and have failed to show.
According to 9to5Mac, the next generation will have a new H1 chip, the company's own audio processor, with Bluetooth 5.2 support likely for the first time.
The oft written about but yet-to-be-confirmed Apple AR/VR headset could also be mentioned for the first time.
Rumours for months have suggested it would be announced in late 2022, with a version one, aimed at developers and costing a premium, to be released in 2023.
New iMacs and iPads may be announced a little later in the year, although it wouldn't be a complete surprise to see one or two announced in September.
Finally, it's likely the release date for the new operating systems will be revealed, including iOS 16, iPadOS 16 and MacOS Ventura.
All are currently in open beta testing and nearing release.
