It's not everyday Australia promotes Hamilton, but today is one of those days.
No, it's not a story about Aussie tourists heading to the Waikato city, but rather the arrival of one of the world's biggest musicals on that side of the Tasman.
Hamilton is one of the most critically acclaimed and successful musicals in decades. Since debuting in 2015, the show has sold over 2.6 million tickets and broken records at iconic theatres like New York's Broadway and London's West End.
Later this month, the global phenomenon will only be playing in one location in the entire world: Sydney's Lyric Theatre.
The 2000 seat theatre is owned by the Found family of Foundation Theatres.
Hamilton's 35-person cast includes Sydney local Chloe Zuel in the role of Eliza Hamilton.
Tickets for the show are on sale to shows that are scheduled for most nights of the week, with back-to-back performances playing on weekends, for the entirety of the season.
Musical fans in Aotearoa will have all the more reason to want a trans-Tasman travel bubble opened before the season finishes.