Singapore is one of the most advanced cities in the world and it prides itself on that. So it should come as no surprise that they are amongst the leading peloton in the race to post-COVID-19 'new normality'.
So far, 5.8 million vaccinations have been administered and 2.2 million people are fully vaccinated. That's 38.4 percent of the population.
This week the government launched its next line of publicity defence against the pandemic: A pop song entitled 'Together, towards a new normal.'
Anyone who has watched the mammoth production that is the Singapore National Day Parade will know many Singaporians love to sing, dance and be a little camp, and this video doubles down on that.
It features local celebrities Annette Lee, Yung Raja, Ng Ming Wei, Mark Lee Kok Huang and Siti Khalijah and is presented as though it's an airline safety video - only you're not fastening your belt when you sit down, you're scanning in when you move around.
"Let's test, let's trace, let's vaccinate," the chorus goes.
Warning: this song will get stuck in your head, but that's the point.
Another warning, and probably a bigger one: The video features a rap sequence, something seemingly unavoidable when any big corporate attempts to be 'down with the kids.' Remember 'It's Kiwi Safety', the Air New Zealand video that not so subtly disappeared from seat back screens in 2019? It's a bit like that.
"Let's test, let's trace, let's vaccinate."
Depending on your thoughts on the song, we will leave you to either enjoy it, or attempt to get rid of the unwanted earworm.
What are your thoughts on the video? Share them with us and other readers in our Newshub Travel Facebook Group.
