One South Island hotel is rolling out the red carpet for children, saying it's time for more people to be treated as VIPs.
The Holiday Inn Queenstown Remarkables Park is hoping to treat kids during the July holidays with its new year-round Very Important Kids (VIK) program, a free way to make younger guests "feel special".
It should also save the parents money, with discounts offered at five family-friendly attractions around the region which have partnered with the hotel.
When guests check-in, a free kid's pack can be collected which contains a VIK wristband for the younger members of the party.
The green wristband must be presented to unlock the discounts which includes everything from free jump socks at Site Trampoline to 20 percent off go-karting, laser tag and the arcade at Game Over.
Other attractions include the Clip 'n Climb challenge and the Buzzstop Honey Centre and Cafe.
For parents wanting to tire out their children, there's also a 25 percent 'extra time' bonus for VIK band holders.
The adrenaline-fueled activities include virtual reality gaming, escape rooms, paintball and Aotearoa's only bazooka ball arena, all situated within a 15 minute drive of the hotel.
At the hotel kids under 12 stay for free and can eat free in the Giants Restaurant and Bar every day, including the holidays. That means hungry children can indulge their dessert desires to their heart's content without costing their parents a fortune.
Mathew Simister, general manager of Holiday Inn Queenstown Remarkables Park, said they put families "at the heart of what we do".
"[We] are always looking for new ways we can enhance their experience with us – which is why we designed the Very Important Kids programme to add even more value for our valued family guests.
"With five family-friendly partner attractions, we are proud to offer one of the best hotel discount programmes in Queenstown for families," he said.
In addition to the attractions, all hotel rooms include smart TVs with chromecast streaming and unlimited WiFi so kids can watch their favourite channels and keep up with the latest YouTube videos.
As part of the launch, the hotel has introduced a new 'Family Getaway' package, which offers overnight accommodation for two adults and up to two children, with late check-out and free parking priced from $161 per night.
For those wanting to enjoy a stay elsewhere in the beautiful Queenstown area, the likes of Bookabach, Airbnb and Booking.com all have a range of accommodation options to suit most needs.