Donald Trump has unveiled a seemingly different hairstyle, sending the internet into a frenzy.
The outgoing US President's trademark bouffant appeared grey on Friday when he made one of few public appearances since the election.
Appearing outside the White House, Trump was speaking to reporters about a COVID-19 vaccine before social media users started to notice his usual shiny blonde style was different.
It sparked rumours he was going for a more natural look.
"So Trump now has his natural grey hair. It actually looks far better," one Twitter user said.
"This whole speech is giving me a slightly out of body experience. Hair colour changed," wrote Emily Maitlis, a reporter for the BBC. "Noticeably whiter. But the voice and the speed of delivery is the same."
Others compared Trump's new look to his refusal to acknowledge Democrat Joe Biden's election victory.
"It appears Donald Trump's hair dye has conceded," said Rantt Media editor Ahmed Baba.
It's not the first time this year Trump's grey style has made an appearance this year - he fronted a COVID-19 press conference in March with a similar look.
In February, another photo showing Trump's hair blowing in the wind and revealing his tan line went viral and was widely ridiculed.
"More Fake News," Trump responded to the photo on Twitter at the time. "This was photoshopped, obviously, but the wind was strong and the hair looks good? Anything to demean!"