The UK's National Health Service (NHS) has apologised for upsetting children with a charity advertisement showing Santa in hospital.
The short film, titled The Gift, shows an elderly man with a white beard being treated by the NHS.
As he slowly recuperates, he can be seen reading letters from his hospital bed addressed to Santa. At the end of the advert, he is discharged from hospital and one of the nurses later receives a gift from him, thanking her for everything she's done for him and everyone else.
While some might see the campaign as heartwarming, people swarmed social media, furious at the campaign for "scaring" children.
"This COVID-19 obsession is getting more twisted by the day," wrote one man.
"Not happy terrifying adults they now want to traumatise young children with this sick scaremongering."
Another called it "absolutely reprehensible".
In a statement the NHS said it created the campaign to highlight the ongoing commitment and hard work of its staff through the COVID-19 pandemic. The NHS stressed the ad was not aimed at children, but rather at charity supporters who may want to donate.
"However, we are sorry to the parents of any young children who have been upset by watching the ad and to the young children themselves, they were not the intended audience for it."
