As Russia intensifies its assault on Ukraine it continues its disinformation campaign on home soil.
Since Russia invaded Ukraine on February 24, Moscow has ramped up its propaganda efforts to shield its people from the atrocities being committed.
Eurasian Democracy Initiative - an international non-profit organization dedicated to the promotion of democracy and human rights - director Peter Zalmayev has made it his mission to get the truth out.
Zalmayev told AM on Tuesday Ukraine has been having success on the world stage at getting its story out.
"We are in an open market of ideas obviously, it's a battle of information and informational strategies that is going on parallel to the actual military battle," he said.
"So far I can tell you worldwide Ukraine has been having one victory after another in terms of getting the narrative out, getting its story out with the bulk of the world's population is on Ukraine's side obviously with some expectations."
Zalmayev said even though Ukraine is having success on the world stage, Russians are believing the propaganda their state media is delivering.
"You would think with the development of modern technologies you would put this world behind you and you would get this unvarnished truth and this range of informational sources would create a better environment, well the opposite has happened," Zalmayev said.
"So far the Russians have perfected the shock and awe informational campaign of throwing every little truth, untruth and everything in between and mixing it up to where people are confused in Russia."
Zalmayev said a similar strategy was conducted by the Nazis during World World 2 in the 1940s.
"At some point, you stop questioning what's real and what's not because some of it like the massacre in Bucha is definitely easier if you are Russian to believe it was staged and play acted by the Ukrainians and Russians were unfairly blamed," Zalmayev told AM.
"We saw that in Nazi Germany when the war was over in 1945 but it took some Germans until the early 1960s to start to come to grips with what that country did."
The Office of the UN High Commissioner said on Monday that the civilian death toll from the war in Ukraine had surpassed 2000, reaching 2072 as of midnight on 17 April from the start of the Russian invasion on Feb. 24.
About 4 million Ukrainians have fled the country.
Watch the full interview above.
