By 3 News online staff
A beer advertisement which suggests men who drink are more likely to score on a night out has been banned in the UK.
The radio ad for Budweiser features an American football coach telling his players, "You were conceived on a night like tonight.
“So before going out for that ice-cold Budweiser, you put in that extra two minutes in front of the mirror.
“Because you never know who you’re going to meet ... so raise your bottles of Budweiser high in the air and make a toast to tonight.”
He then starts a chant of "grab some Buds", reports the Daily Mail.
The British Advertising Standards Authority banned the ad, saying it linked alcohol consumption to sexual conquest.
“We noted it was suggested it was on such nights that unexpected and significant events, including conception, could take place… The ad was likely to be understood as suggesting the group was preparing for an evening where alcohol would be drunk and during which the participants would have a great time, including the possibility of meeting a potential sexual partner”.
Budweiser rejected the authority's interpretation of the commercial, saying it was merely promoting the “American values of optimism, free-spiritedness and a positive outlook” and was intended to "capture the spirit of anticipation”.
The beer company says the football coach had a "keen interest" in his team's welfare, and was "wise and caring".
The authority said that may be the case, but it's still banned.
3 News
source: newshub archive
