Kanye West has been dumped from some NZ radio stations, but others will keep playing him after "no negative feedback."
The 'Stronger' hitmaker has been widely condemned recently for making a series of anti-Semitic remarks, including his intention to go "death con 3 On JEWISH PEOPLE".
NZME, which owns radio stations such as Flava, ZM and The Hits, has removed West's music from rotation.
Mike McClung, NZME's chief content officer told Newshub: "We have removed all Kanye West songs from our playlists across NZME's stations.
"We had a small number of tracks of his on ZM and Flava.
"We constantly review the playlists on our music stations and at this time didn't deem it appropriate to feature Kanye West."
However, Mediaworks - which owns radio stations including Mai, The Breeze, The Edge and More FM - said they would continue playing a "very limited" number of the rapper's songs.
"We have a very limited number of songs playing across just a couple of our radio brands," a MediaWorks spokesperson said.
"We are actively staying on top of audience sentiment - and have had no negative feedback."
MediaWorks was also asked which West songs are still being played, how often they are likely to be played and on what stations, but has not yet confirmed.
It's the latest to hit the West after a number of high profile brands severed ties with him over his latest controversies.
Sportswear brand Adidas AG ended its partnership with West on Wednesday (NZ time) following his anti-Semitic comments.
West had taunted Adidas on a since-deleted podcast saying he could say whatever he liked and the company wouldn't drop him.
Apparel company Gap Inc also terminated its tie-up with West in September, took immediate steps to remove Yeezy Gap products from its stores and shut down YeezyGap.com.
Pressure has also been growing on Spotify to remove West's songs. But Spotify chief Daniel Ek said music from the artist did not violate anti-hate policies.
Recent anti-Semitic remarks made by the rapper are "just awful comments" and would have warranted removal from Spotify for violating its policies, which prohibit hate speech, if they had been on a podcast or recording, Ek said.