As the world waits to see if Buckingham Palace or Prince William will comment on the latest explosive revelations from Prince Harry and Meghan's Netflix series, a local PR guru doesn't believe the Sussexes' brand will ultimately suffer.
The final episodes of the Netflix docuseries Harry & Meghan were released on Thursday night (local time).
It covered the pair's challenges since their 2018 wedding, the Megxit decision, Meghan's deteriorating mental health and her 2020 miscarriage.
The last three episodes delivered more bombshell revelations including claims the pair were blocked from visiting the Queen. Prince Harry also claimed the stress from the UK's Mail on Sunday tabloid publishing a private letter Meghan sent to her father caused Meghan's 2020 miscarriage.
So far there has been no comment from any other member of the Royal Family, though there have been reports that William and Kate's aides were requested to watch the show and brief the Prince and Princess of Wales.
But New Zealand PR guru Chris Henry, the managing director of PR company 818 - which specialises in film, TV and live event publicity - says the couple should "keep doing what they are doing".
While the British tabloids have sparked a frenzy of speculation and vitriol over the series, he told Newshub both Harry and Meghan would have been "well aware" of what the end result would be and that Netflix choosing a quieter time of year to release the series was sensible marketing.
"I think a couple of this level of fame would have been well aware that any actions from them would cause a high level of media interest and perhaps," said Henry.
"They have made it clear that they have a story to tell so telling it in a time where interest is high makes a lot of sense."
However, he doesn't believe the series - and Prince Harry's upcoming memoir Spare - will damage them.
"They have very successfully carved out a strong brand of being the 'Rebel Royals' and I think for many Americans, this is probably the most engaged they have been with the Royal Family. What will be interesting is to see what their brand does next, or how much oxygen is left on speaking about their 'old life'.
"In regards to them working with commercial brands in the future, it's going to be really interesting to see how this goes. A lot of brands will be keen to stay clear of anything 'too controversial', so may be nervous on engaging, which could be damaging to them in the long run," he warned.
Henry, who has been working in PR for 10 years, said it's all part of the cycle of current affairs and in the grand scheme of things the Netflix series is fairly insignificant - no matter how much tabloid speculation seems to widen the apparent 'royal rift'.
"Across the ages, the Royal Family have fought bigger battles so I think in time this will all be forgotten. I do worry about the fallout between them and their families though.
"You only get one family and it would be a real shame if the rift between them gets bigger," he cautioned.
Henry also said if he were advising the Prince and Princess of Wales, William and Kate, he would tell them the best thing to do is nothing.
"Silence is golden! By staying quiet and not making a comment on it, you are starving the story of oxygen and for the immediate and wider family I believe that would be the best course of action - even though I sympathise for the hurt and anger it must be causing them."
But Henry acknowledged when Prince Harry's memoir comes out in January, the frenzy will quickly flare up once again.
"As long as the stories get clicks and the magazines get sold, this could go forever. Love 'em or hate 'em, there is genuine media interest in what they have to say so as long as they are prepared to keep talking, it will keep going."
