You'd think it was the easiest thing to do - inflate a balloon, then twist and turn it into a creature.
In truth, basic balloon artistry is actually a simple thing to achieve, according to those in the know. It's a case of having a vision and then executing it before the bubble literally bursts.
For the seven competitors vying for glory in new Three and ThreeNow series Blow Up, it seems like turning balloons into magnificent creations is second nature.
In the reality show, they're in line to win $25,000 and the title of Aotearoa's Blow Up Champion. As I found out when I went to visit the show's colourful set, it's like being a child in a candy factory and the only limit is your imagination.
Blow Up's contestants will be pushed to their creative limits as they try to meet challenges laid down by international balloon artist Dave Brenn and New Zealand co-host Jacquie Brown - but as I discovered, Brenn himself can cater to all ages and skill levels when it comes to balloon artistry.
New Jersey-based Brenn has been doing this for over 24 years, with a passion unlocked from high school years, a rampant YouTube following and a series of online classes to teach others how to get involved.
As the series progresses, Brenn will release instructional videos on Three's social media pages so viewers who are inspired can get involved.
He told me there's a saying in the balloon world: if you can make a balloon dog, you can make anything.
Watch the video above to see if my career in the balloon world is likely to take off, or if I'm just full of hot air.
Blow Up premieres on Three and ThreeNow on Monday April 17 at 7.30pm and continues on Tuesday at 7.30pm.
