The next season of the phenomenally popular reality TV series Married At First Sight Australia will be unlike any previous season according to Adrian Smith, the head of content for Channel 9.
He told Australian publication The Herald Sun that even though production has already begun on season 11, there has been a shift in the show's focus.
"We have tried to move away from the screechy and the shouting," he said.
"We still give it all the drama that it needs, but we've tried to absolutely make sure all the relationships, we see genuine potential in. This year, what we have tried to do really carefully, exhaustively, is go, 'Is this right?'
"There will still be those moments when [brides and grooms] take one look [at each other] and it all goes south, but we are hoping that there is a lot of love in this season."
The hit series, which airs on ThreeNow in Aotearoa, launched in 2015 and quickly developed notoriety for its fiery confrontations and seemingly mismatched partners, rather than being a social experiment about finding love.
The Australian Daily Mail has already revealed some of the contestants who will be vying for love in the new series. Perth marketing and PR consultant Lauren Dunn, Melbourne-based business development manager Tori Adams and Gold Coast influencer Cassandra Allen are all believed to be in the mix.
It is also believed season 11 will feature the show's oldest-ever contestant: a 62-year-old motivational speaker.
Producers have promised the new season will have the first same-sex male wedding since the marriage equality laws were passed in Australia in 2017.
