American football fans have slated US pop sensation Taylor Swift for continually "interrupting" TV coverage of live games amid her new romance with star player Travis Kelce.
During the New York Jets versus Kansas City Chiefs game on Monday, US broadcaster NBC kept cutting to shots of the 'Shake It Off' singer as part of their coverage.
Swift, whose rumoured relationship with Chiefs' player Kelce has been the source of much speculation, was seen watching the NFL game along with fellow celebs Blake Lively and Ryan Reynolds at the Met Life Stadium.
But fans have reacted angrily to the continual cutaways, saying online they were frustrated by the way the broadcaster focused heavily on the star's presence.
"These Taylor Swift cutaways during Chiefs games have got to go," one wrote on Twitter.
Another vented at the coverage focusing on Swift when Kansas scored, writing in capital letters: "Stop showing Taylor Swift on my TV."
Another jokingly warned of the danger of playing a drinking game every time Swift was shown during the game.
"Please don't play a Taylor Swift on your TV drinking game - you'll be hospitalised," they wrote.
The 'Anti-Hero' singer was first caught on camera cheering loudly as she watched the Kansas City Chiefs take on the Chicago Bears at the Arrowhead Stadium last weekend - and even sat beside Kelce's mother Donna in one of the luxury suites.
The 33-year-old singer was first romantically linked to the NFL sports star after he watched her Eras Tour concert at the Chief's stadium.