Khloe Kardashian has been accused of donning blackface and "blackfishing" after she dressed up as a Bratz doll for her Halloween outfit.
The reality star wore a long wig, a yellow patterned mini dress and a Bratz-bejewelled handbag for her get-up.
However, the snap was not well-received online, with some accusing the Kardashian of blackfishing: a type of blackface where white women co-opt, profit and benefit from appropriating another race.
Some also accused Kardashian of making her skin look at least "10 times" darker than usual as she posed for social media snaps with her friends.
"Girl who the hell is this, you're not even recognisable," said one fan.
Another replied: "No one's gonna talk about her skin being 10 times darker?"
"The blackface is clear here," another said.
"Who's the black girl thoooo? This is too much," a fourth weighed in.
Kardashian has yet to respond to the social comments.
It's not the first time a Kardashian has been accused of appropriating black culture.
Kylie Jenner has also come under fire over the years - most recently facing criticism for her Bratz doll collection back in August.
People were unhappy that the skin tone of the dolls was darker after the collaboration was announced.