In recent years Black Friday has been gaining popularity, last year sales even topped Boxing Day and this year they're expected to hit new heights.
Shoppers were out and about making the most of the sales on Friday, some making sure they got to the shops early.
"We came at nine in the morning," one eager consumer told Newshub.
Others travelled the distance for a discount: "All the way from Dunedin for Black Friday."
And it's not only in-store, but it also appears we're sticking to our lockdown online shopping habits.
"As a result of that, even though we've gone into level 1 now, online shopping has grown at greater rates, we're expecting 30 percent on last year," Chief Customer Officer at New Zealand Post Bryan Dobson says.
According to Paymark, last year Kiwis spent $253 million on Black Friday alone, and that number went up to $652 million over the weekend and into Cyber Monday.
But it's last-minute gift buying on Christmas eve that takes the top spot of the busiest day in retail.
Greg Harford, CEO at Retail NZ says this year's Black Friday will top 2019.
"We're expecting Black Friday to be bigger than ever, maybe sales will hit $300 million."
But while out and about, the Ministry of Health is urging shoppers to keep using their COVID-19 Tracer app, and asking customers to wear masks where they can't physically distance from other people.
For people keeping the ultimate distance and shopping from home, New Zealand Post says people should factor in delivery times.
They're expecting over two million parcels through the mail network next week.
Dobson says plans are in place to cope with the influx.
"We've got 200 additional vans, 350 processing staff, 150 extra flights and about 1500 extra transport runs."
It's only in the last few years, New Zealand retailers have jumped on board the US sale tradition, but the mayhem is catching.
A tough year for retailers, made better with a little retail therapy.
